![]() ![]() Otherwise, it will affect directly the deliverability of your email marketing campaigns and it may even damage the reputation of your company. Why should you keep a healthy base?Ĭleanliness is especially recommended when there is an increase in negative interactions such as cancellations, unsubscribes or even spam complaints. Even if the message is relevant to other recipients, it will end up in spam filters. If your list is not updated and you keep sending emails to these nonexistent addresses, your business can be reported as spam by not ensuring the quality of contacts. Contacts that unsubscribed or reported you as spam.Old emails (if your database was created long time ago).Emails registered in the wrong way during an exchange of cards at events or through registration forms.Nonexistent emails (permanent error or hard bounce).This happens, for example, when your contact gets a new job, change the provider or simply decide to create a new email. The email cleaning list is the most effective way to keep your database healthy and free of unwanted contacts that can taint the reputation of your IP, plus damage the relationship with who is really interested in getting content for your company.Īs people are constantly moving, emails sometimes get lost or forgotten. ![]() In today´s post, we will share with you the meaning of the concept and show reasons to invest in the service, optimizing the delivery of your email marketing campaigns and interactions of your target audience. To keep this cycle constantly moving, especially if your database has a large volume of contacts, there is a service that can make a difference: cleaning lists. All this combined with the best practices, production of relevant content and moderate frequency of sends. Managing lists, campaigns and reports bring together the three supports that drive email marketing to results. Why email list cleaning is important for email marketing? Published in october, 22 of 2015
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